Our strategy & vision

In 2024 we launched a new transformation strategy. Our vision for the future is to be the ‘go to’ organisation for all things audio for people living with sight loss.

By building a deep-seated understanding of the audio needs of people living with sight loss, and by working in partnership with others, we will ensure we are getting the right support to those who need us.

Throughout this period of transformation, our mission, vision and values continue to drive everything we do.

BWBF service user Dyfrig sits in a chair in a room with bookshelves. His Concerto 3 radio from BWBF is on a table next to him

Our purpose

Our mission

To provide audio solutions, services and support that enhance the lives of people living with sight loss.

Our vision

To be the ‘go to’ organisation for innovative, inclusive and trustworthy audio solutions and services.

Our guiding values

People first, always

We're a small charity and that's exactly why we make a big difference. Get to know Sophie, Sam, Beth, Suresh... a team with our sleeves up and our hearts in the work. Moving with needs, now.

Less bureaucracy means more action, more impact.

Illustration shows three people gathered talking to one another.

Illustration depicts a man sitting cross legged on the floor holding a smart speaker in his hand.

See possibility

For nearly 100 years, we've given the best tech of the time to the people who need it. From our first braille-dial radio to tomorrow's AI-powered smart devices.

We always ask, “what's next?” Because that makes the world wider for everyone.

Make it click

The click of a button. A friendly chat with a volunteer. That first successful support call. The enormous feeling of “I can do this now”.

Those are the moments we exist for—supporting breakthroughs and building the confidence that changes everything.

illustration shows a man and woman looking at a computer screen.

Our transformation strategy

In 2024 we launched a new three-year transformation strategy for BWBF. This new strategy is all about bringing us closer to the community of people living with sight loss who we exist to support so that they are at the heart of all we do.

I'm incredibly excited about our new strategy. It is vital that we understand our community and build our service to meet their needs. The word 'transformation' represents our desire to evolve and innovate, so that we can have a greater impact for those we exist to serve. Together with our partners and supporters, we know that we can achieve our vision to become the 'go-to place' for all things audio for people living with sight loss.
Sophie Jones, Chief Executive Officer

Sophie Jones, Chief Executive Officer at BWBF is smiling and leaning on a wall. She is wearing a pale grey top and her hair is dark red.

How will we achieve our strategy

Our strategy focuses on building insight, working with others, and building new support and funding to help us achieve our goals. We will do this by:

Understanding the audio needs of people with sight loss

We will conduct our largest ever study of the audio needs of people living with sight loss. This research will help us gain a deep-seated understanding of the experience of people living with sight loss when accessing audio content. We will explore the frustrations and barriers people of different ages and with different digital skills face when accessing audio. We will then tailor our service and develop new ways of working to address those challenges.

Creating new partnerships

We will join forces with other organisations who share our values, who work closely with people with sight loss, or who have the skills to help our audiences. This includes charities, care homes, technology companies and more. By forging new partnerships we will strengthen the service we can offer, and extend our reach among people living with sight loss.

Mobilising support for our cause

We will work to create a compelling case for support to attract new funders and partners who can offer help in kind. We will be evidence and insight led in all we do and evaluate the success of all our projects. This will ensure that supporters know exactly how their donation is making a real difference to people's lives.

What we did in 2025

Last year, we helped more people than ever living with sight loss. We offered greater choice and specially-selected devices for children and young people.

5,600+

The number of devices gave to people living with sight loss in 2025

The number of audio devices we will offer - our most diverse range, serving a wider audience than ever

A mother and baby, laughing surrounded by toys in a room, playing on the floor

Our impact

Read more about how we have unlocked a world of audio content for people living with sight loss over the last year.